MY STORY

 
 

MY ROOTS

I was born and raised in Southern Ontario, Canada in the cities of Burlington and St. Catharines. Long before the internet and mobile phones (now I’m aging myself!), my childhood was spent in forests and parks, on bike rides, and playing hide and seek until the streetlights came on. My family did comical Griswold-style road trips in wood-paneled station wagons. We spent summers swimming in friends’ backyards. These are my very fortunate roots.

 
 

MY WINGS

I knew from an early age that my destiny would take me far from Southern Ontario. I graduated high school and moved to Montreal to study international politics at McGill University. The subject fascinated me, but as graduation approached, I realized I didn’t know what I wanted to do with a degree in international politics. I didn’t want to become a lawyer. I didn’t want to become a politician or civil servant. The media industry, on the other hand, intrigued me. 

The West Coast of Canada also intrigued me. So, after graduating McGill, I packed up again, moved to Vancouver and took the first media job I could get at a local Top 40 radio station (Z.95.3) in Vancouver. Best job. Great bosses. I learned so much. But after a couple of years there, the winds of change came calling again. 

September 11, 2001. In a heartbeat, Z95.3 went from playing Britney Spears to reporting up-to-the-minute information on the local, national and international fallout of the terrorist attacks in New York and Washington. In that moment, I knew I had found my calling. I wanted to do something that was needed on a good day, and needed even more on a bad day. I wanted to become a full-time journalist. 

So, I packed my bags again (a running theme in my life), and moved to Ottawa, Ontario to do my Masters of Journalism. Another incredible two years culminated in me getting a research internship with the Canadian Broadcast Corporation (CBC) in London, England. That position helped me land back in Montreal for a second chapter there as local news reporter for the CBC. While I was there, I wore just about every hat you could in CBC’s radio and TV newsrooms. Depending on the day, I was a researcher, producer, reporter, or online writer. I even filled in for the weather reports every once in a while.

My seven or so years at the CBC weren’t the easiest years of my life. Newsrooms are not for the faint of heart. But nothing worthwhile in life is ever easy. I kept my nose down, earned my stripes, and eventually got to a point where I felt like applying what I had learned in a new arena. 

In 2009, I started looking around, and noticed that I had most of the requirements needed to apply for communications positions with the United Nations. So, I started applying, and I like to think fate took care of the rest. 

Within about six months, I had a signed contract and a one-way ticket to Geneva, Switzerland to start working as a Communications Officer for the UN-REDD Programme Secretariat.  It was at UN-REDD that I received my baptism-by-fire education on the climate crisis, and all the ways forests are critical to achieving our climate targets. 

More than 13 years later, I’m still in Europe, and still communicating on climate change. It’s an ever-changing landscape. And I remain as committed as ever to promote better ways of living on this planet—one audience at a time.

“Do the best you can until you know better. And when you know better, do better.”

- MAYA ANGELOU

Cheryl Rosebush Consultancy

CONSULTANCY

Learn how I work with my clients to break through the noise and affect change. 

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KIDS BOOKS

Meet Jefri; one of the sweet characters from my kids book series What The World Needs Now.